A quiet-power partner for premium, product-led companies.

There is a gap in the EMEA market between the quality of AI and SaaS companies being built, particularly across the Nordics and Northern Europe, and the commercial architecture available to support them. Sade House exists to close that gap.

I specialise in revenue architecture, commercial growth systems and investor-readiness for scale-minded technology companies. Over the past decade I have worked across global markets with particular focus in Europe, North America and the Middle East, helping founders and operators build the clarity, structure and commercial systems they need to scale with confidence.

My background spans performance marketing, go-to-market systems, customer growth architecture, lifecycle revenue strategy and analytics, with work across enterprise ecosystems, global brands and high-growth SaaS and AI companies. I have led enterprise accounts, designed customer growth functions, delivered international campaigns and built scalable commercial frameworks for growth-stage companies.

Before Sade House, I ran a boutique consultancy in London focused on high-potential founders and early operators. Later, as Head of Customer Success & Growth at Phyron, I led revenue architecture and portfolio expansion for a Nordic AI-video automation platform scaling across European enterprise markets, designing the commercial systems and customer growth infrastructure that underpinned international growth.

Today I design commercial systems: the architecture that connects revenue, customer growth, operations and investment strategy into one coherent model. The work is precise, long-term and grounded in both operational depth and investor perspective.

I speak and run workshops on growth, automation and revenue design for communities such as Persian Women in Tech, Dealer Day and Nordic operator circles. I also build proprietary frameworks including Route to Revenue™ and Route to Capital™, used by founders and investors to assess readiness and focus on what truly moves the company forward.

Sade House is the umbrella for this:

• Sade Strategic – commercial architecture, revenue systems and GTM advisory
• Sade Ventures – investor-readiness, commercial due diligence and capital-aligned strategy
• Sade Intelligence – intelligent operational systems and commercial intelligence models (in development)

I work closely with clients who value depth, elegance in execution and a strategic partner who brings clarity without noise.