SADE VENTURES

Route to Capital for investor-grade companies.

Partnering with founders, funds and boards to make revenue quality, retention and narrative genuinely investable – not just presentable.

Sade Ventures works at the intersection of commercial reality and investor expectations. We help you stress-test revenue, clarify the story, and prepare the data so capital conversations become cleaner, faster and more confident – on both sides of the table.

Diagnostic
Route to Capital

Who we support

B2B SaaS, data and fintech companies preparing for institutional capital – and investors looking for a sharper commercial lens in due diligence and portfolio work.

When we are most useful

Pre-raise, mid-process when conversations stall, or post-deal when a board wants a disciplined Route to Capital operating rhythm across GTM, CS and RevOps.

How we engage

Short diagnostics, investor-side commercial DD, and 3–6 month operating engagements to align revenue architecture with the capital story you want to tell.

Capital-side services

Capital Readiness Diagnostic

For founders and leadership teams

A focused 4–6 week engagement to see your business through an investor lens – before investors do. We map revenue quality, retention, GTM repeatability and data discipline, then translate this into a practical action plan.

  • Revenue quality, NRR and concentration analysis
  • GTM repeatability: pipeline, conversion and coverage
  • Unit economics and basic scenario testing
  • Data room structure and investor-ready views

Investor-side commercial due diligence

For funds and investment committees

A sharp, operator-informed view on whether the growth story is real, repeatable and resilient. We work alongside your investment team to interrogate assumptions and surface both upside and risk.

  • Commercial and customer lens on target companies
  • Testing GTM, CS and RevOps maturity
  • Retention, NRR and cohort dynamics
  • Post-deal Route to Capital roadmap suggestions

Post-deal Route to Capital program

For portfolio companies

A 3–6 month engagement aligning founders, CS, sales and RevOps around the same capital story. We turn due diligence findings into a simple operating rhythm and clear, trackable milestones.

  • Aligning GTM, CS and product on growth narrative
  • Defining a small set of non-negotiable metrics
  • Designing a practical Route to Capital dashboard
  • Supporting leadership on board and investor updates

Board and IC support

For boards and investment committees

Quiet, behind-the-scenes support to evaluate cases, prepare sessions and translate commercial observations into clear decisions for capital allocation.

  • Pre-IC and board meeting preparation
  • Independent revenue and CS perspective
  • Portfolio “traffic light” reviews on Route to Capital
  • Coaching founders on investor communication

How we think about capital

Revenue quality over headline growth

We look past top-line numbers into NRR, concentration, customer mix and cohort behaviour. The aim is a growth story that still holds when the market turns – and when an LP asks difficult questions.

Route to Capital as an operating system

Capital readiness is not a deck or a one-off sprint. It is an operating rhythm across GTM, CS and RevOps, with a small set of metrics and routines that stay in place long after the round closes.

Investor and operator lens combined

Our work is informed by both sides of the table: the need for clean, credible stories for ICs and LPs – and the reality of what a stretched CS, sales and product organisation can actually deliver.

Who Sade Ventures works with

Founders

Founders preparing for institutional capital

You have traction, but investor conversations feel fragmented or circular. We help you frame a clean capital story, get in front of objections, and anchor the route to capital in real numbers and behaviour.

Funds

VC, growth equity and PE funds

You want a sharper commercial read on a target or a portfolio company without building a full in-house revenue team. We provide a focused, operator-grade lens on what is genuinely scalable and what is not.

Boards

Boards and investment committees

You need an independent view on revenue, CS and capital readiness that is neither overly optimistic nor unnecessarily pessimistic. We help clarify where to lean in, where to wait, and where to change course.

Start with a Route to Capital diagnostic.

A short, structured diagnostic to understand how your business – or a target company – looks through an investor lens. From there, we can agree whether you need a focused sprint, a deeper review or a post-deal Route to Capital program.

No automated funnels. A small number of considered engagements each quarter, with space for real work.